Mother, Model, Entrepreneur
Josie Maran, CEO and founder of the very successful Josie Maran Cosmetics, is a mother, a supermodel, an organic beauty expert and social impacting entrepreneur.
Born and raised in Northern California, Josie aspired to become a model at a young age. As a sought-after model, with an incredible career, Josie has graced the covers of Vogue, Elle, Glamour, Self, Shape and Sports Illustrated to name a few.
While traveling the world to remote destinations for photo shoots, Josie came across many interesting and inspiring people. On one such trip, she met a woman with incredible skin who she assumed was in her 40s before discovering that she was in her 70s! Josie found out her secret—Argan oil. After her own success with it, Josie created a signature line of socially and environmentally-responsible Argan oil-based skincare and cosmetics. She is so inspiring—juggling both a family and career while creating hard working beauty products that are good for us and our planet.
What is your well-being aha moment?
It’s hard to pick; I often have a few well-being aha moments a day, and when I do, I listen to these aha’s and act on whatever I’m receiving. These aha’s are little clues that help me fulfill my dreams!
Describe your perfect day of being well.
Getting up, writing in my morning pages, meditating, doing yoga, and then reading up on something I’m learning about. From there, I design my day with full intention and love.
What’s in your fridge?
My fridge is full of lots yummy and organic fresh foods. I love to make my own green juices, so anything from kale to cucumbers, avocado and ginger. I also love healthy fats, so I stock my fridge on all kinds of nuts—I’m nuts for nuts.
What’s your favorite workout?
My trainer and friend Tim Kelly uses wonderful training that mixes yoga and martial arts. I love it because I get an amazing stretch and cardio workout all at the same time. I also love going for long walks around my farm in Pennsylvania.
Your beauty and makeup brand’s tag line is “luxury with a conscience.” Can you share with us what that means and what it was like to take the leap and launch your own brand?
We are actually launching a new tag line—”life, love and the pursuit of harmony.” Over the past few years, I have been reinventing and evolving my brand to its next phase and potential. “Luxury with a conscience” represented the time when there were no high-end organic beauty products that were also luxurious. Eight years ago when I launched JMC, I was on a mission to create products made of good, organic, natural ingredients that deliver high-performing results. Now, as times change, I am bringing all that with me and transcending into a newer version of what we call Planet Josie, where we bring life, love and the pursuit of harmony through our natural, artisanal products and our delightful experiences and rituals.
Your company has social impacting baked into its DNA. Can you share the importance of this for you, and tell us about your partnerships with the Imagine Initiative “I am + I can?”
My company was built on a dream to change the world. The first place we start when doing anything is asking how will this help make the world of our dreams come true. After eight years of looking for ways to make a positive impact and do my part for the planet, we have found a way and have created a plan to reinvent the planet. I believe the four game-changing initiatives JMC is backing will be transformative for our planet. We are reinventing through women’s empowerment (The Imagine Initiative: I am + I can), climate change, social entrepreneurship, and socially-engaged businesses. I believe that businesses can be a force for good for our planet, and would like to help bring more businesses on the journey with me to learn how they too can be a leader in social change.
What’s your favorite product from your own line?
My 100% Pure Argan Oil will always be my favorite product. It’s my multitasking beauty miracle that moisturizes and treats every part of my body: my face, my hair, my babies, my nails … the list goes on and on.
Why do you think there aren’t more organic beauty brands on the market today?
I see more and more organic beauty product lines launching all the time, which to me is a good sign that consumers are asking for them. Soon, I believe organic and natural products will be the only kind of beauty products offered. It’s up to us to ask for what we want. Businesses have to listen in order to be successful. What you buy is your vote for what you believe in!
What tips can you share for great health and beautiful glowing skin?
My tip is self-care physically, emotionally, spiritually and socially! Argan oil for the physical part, love for the emotional part, meditation for the spiritual part, and doing good for the world is the social part.
Where do you see yourself in the next few years?
I see myself creating wonderful, beautiful products for the world that bring meaning and love to people all over the world!
What superpower would you like to have for a day?
I would love to be able to teleport. I love to travel; I love seeing different cultures, eating different foods, smelling different aromas. If I could teleport and go to anywhere and everywhere I want to in just a bleep of a moment, that would be incredible.
What’s the one vice you will never give up?
Butter—I love butter.
Who or what inspires you?
Mother Nature inspires me. Her amazing beauty, bounty, and ability to grow and evolve is quite remarkable.
How do you live your Vie (life/passion)?
I feel very blessed to actually feel like I live and create my life to be full of passion. I’m a very intentional person, so I work hard to stay in tune with my dreams. The passionate part for me is finding the courage to take risks and go for my wildest dreams. It’s the adventure and the walking through the fire that gives me my life force!
What do you want to be remembered for?
For giving my very best in reinventing the planet to it’s full potential.
What charity or cause is close to your heart?
The Imagine Initiative is a game-changing initiative in the women’s empowerment space. We empower women by delivering agency, or a sense of self-efficacy, enabling a woman to discover her dreams and then go on the path of living them. JMC has donated millions of dollars already to this initiative from which we are seeing major impact and change all over the world.
What words of wisdom do you have to offer?
Ask questions, stay curious, and explore all the heart desires!